How we measure real-world consumer behaviour
Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these sources only explain part of consumer behaviour.
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Accurat Blog
In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
Lidl gains ground while Albert Heijn loses momentum as oil prices affect Dutch grocery retail
After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals are now emerging in the Dutch grocery market.
Rising oil prices trigger first shifts towards discounters in German grocery retail
Following the recent rise in oil and gas prices after the conflict involving Iran, German grocery retail is already showing measurable behavioural change.
Carnival redistributes supermarket visits in NRW
Using Accurat’s AI-powered mobility intelligence, we analysed supermarket visits in NRW during the four weeks leading up to Ash Wednesday (22 January – 18 February 2026).
Fast food in the Netherlands: how fast food lovers reshape the competitive picture
Using Accurat’s AI-powered market research, we analysed fast food visits in the Netherlands shortly after the period ended.
Fast food in Belgium: local heroes gain ground, while global chains gain momentum among loyal consumers
Fast food remains a deeply embedded part of Belgian consumption habits. Between 2024 and 2025, millions of visits were spread across international chains and a dense network of locally rooted players — each competing for share and loyalty.
Fashion during the festive season in the Netherlands: expanding challengers gain ground in a competitive Christmas market
The festive season remains one of the most decisive periods for fashion retailers. Between 17 November 2025 and 4 January 2026, Dutch shoppers visited fashion stores in large numbers
Fashion during the festive season in Belgium: expansion-driven challengers gain ground in a competitive Christmas market
The festive season remains one of the most decisive periods for fashion retailers.
Customer journey as a strategic compass: what location data reveals about entry, loyalty and switching
Retail performance is often assessed at a single point in time: how many visitors came in during a campaign or promotional period? But just as important is where those visitors came from — and where they go next.