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In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
Accurat’s Actionability Matrix helps retailers understand where they are gaining or losing market position, whether the change is driven by visitor reach or visit frequency, and which action to prioritise.
By combining privacy-first location intelligence, AI and robust attribution methodologies, we help media owners transform measurement into a commercial asset.
Accurat analysed DIY and garden retailer visits between February and April 2026 and compared them with the same period in 2025.
Campaign reporting often explains exposure, but not response. Location intelligence adds behavioural evidence by showing whether media exposure leads to real-world visits. This makes campaign impact measurable beyond delivery alone.
Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these sources only explain part of consumer behaviour.
After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals are now emerging in the Dutch grocery market.
Following the recent rise in oil and gas prices after the conflict involving Iran, German grocery retail is already showing measurable behavioural change.
Using Accurat’s AI-powered mobility intelligence, we analysed supermarket visits in NRW during the four weeks leading up to Ash Wednesday (22 January – 18 February 2026).
Fast food remains a deeply embedded part of Belgian consumption habits. Between 2024 and 2025, millions of visits were spread across international chains and a dense network of locally rooted players — each competing for share and loyalty.