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Value fashion wins back to school 2026 in Germany
With energy prices pushing household budgets, German families shifted their back-to-school clothing visits towards value fashion retailers in 2026.
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Accurat Blog
In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
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Accurat and YouGov Shopper partner to bring greater geographic depth to retail insights
New partnership combines Accurat's mobility intelligence with YouGov Shopper's rich purchase, retailer and loyalty insights across Belgium, the Netherlands and Germany.
From store visits to action: Accurat's four-step approach for retailers
Every Accurat retail report follows the same path: know where you stand, understand why it changes, dig deeper into where and with whom, and take action.
How retailers can identify growth opportunities and choose the right commercial actions
Accurat’s Actionability Matrix helps retailers understand where they are gaining or losing market position, whether the change is driven by visitor reach or visit frequency, and which action to prioritise.
How media companies can improve campaign measurement with location intelligence
By combining privacy-first location intelligence, AI and robust attribution methodologies, we help media owners transform measurement into a commercial asset.
German DIY retail in spring 2026: OBI gains visitor share while Bauhaus loses ground
Accurat analysed DIY and garden retailer visits between February and April 2026 and compared them with the same period in 2025.
How to measure campaign impact beyond impressions and delivery metrics
Campaign reporting often explains exposure, but not response. Location intelligence adds behavioural evidence by showing whether media exposure leads to real-world visits. This makes campaign impact measurable beyond delivery alone.
How Accurat measures real-world consumer behaviour using mobility data
Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these sources only explain part of consumer behaviour.
Dutch grocery retail in 2026: how rising oil prices affected visits to Lidl and Albert Heijn
After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals are now emerging in the Dutch grocery market.