Answers to Your Questions: Explore Our FAQ Page for Clarity and Information
Navigate through our FAQ categories to find quick and detailed answers tailored to your queries. Simplifying information, resolving concerns, and enhancing your understanding is our priority. Discover the insights you need effortlessly.
We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.
Internal data shows what happens inside your business. Accurat adds market context by showing where customers go beyond your own locations.
Very little. Accurat delivers ready-to-use insights and dashboards, supported by Customer Success guidance where needed.
Insights support concrete decisions, such as adjusting promotions, refining campaigns or understanding competitive shifts.
We track hundreds of thousands of devices daily and always assess whether the sample is relevant and representative for the question being analysed.
We provide data-driven intelligence through multiple channels: standardised reports with intuitive features, interactive filtering to explore results in more detail, and system integrations aligned with your existing workflows. Insights can easily be shared across teams. In addition, our Customer Success team is available to answer questions, support interpretation, and provide deep-dive analysis or consulting when needed.
We clean data at coordinate level by removing duplicate records, filtering coordinates that do not meet the required accuracy threshold for the specific use case, and excluding invalid coordinates such as records where latitude and longitude are both 0.
Pricing depends on the product selected, the number of Points of Interest (POI), and on the level of insight required.
No. There is no limit to the number of users who can access the platform, and additional users can be added at no extra cost.
Yes. Discounts are available for long-term contracts, prepayment, and multi-brand or multi-market agreements.
Yes. A limited version of our insights can be made available so you can explore how Accurat works for your brand.
Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.
Accurat’s data has an accuracy level of approximately 95%. Results are benchmarked and extrapolated to represent the wider populations.
Accurat performs two distinct types of analysis.
- Historical data is used to identify: the visitor’s origin, the visitor’s profile, frequency and trajectory. It is also used to identify the visitor’s social class.
- Real-Time data is used to count the number of people at a certain POI (point of interest). This data has a delay of 48hours, given the calculations that have to be done on the incoming data.
Visits are reported on a daily basis, most metrics such as share of visits, penetration, etc. are added on a periodic basis (no penetration per day available).
We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)
Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).
Our pricing depends on the product, the package chosen, and the number of stores you want to analyze. We offer three distinct products—MarketMonitor, CampaignCompass, and TrafficTracer—each available in three different packages to fit your needs.
No, there is no limit on the number of users who can access our platform. We believe insights should be easily accessible across teams, so you can add as many users as needed without extra costs.
Yes! We offer discounts for long-term contracts, pre-payment, and multi-brand or multi-market agreements. If you're interested in a customized pricing plan, contact us to explore the best options for your business.
Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.
Data provided by Accurat has an accuracy of approximately 95%. Reporting is done for the entire Belgian, Dutch & German population, not only for users as tracked by our SDK. Therefore, we developed an algorithm that extrapolates the data for the entire population in a representative manner.
Accurat combines historical behavioural analysis with real-time monitoring. Historical data provides structural insights into visitor behaviour, including origin, profile, visit frequency, trajectories and socio-demographic segmentation.
Real-time data focuses on daily activity levels at specific Points of Interest (POIs), allowing recent visitor volumes to be monitored with a 48-hour processing delay.
Daily visit counts are available continuously, while advanced market indicators such as share of visits and penetration are calculated over broader time periods to ensure robustness.
Accurat works with independent data sources rather than relying on client-provided data. This makes our insights ready to use immediately, with daily updates and reliable coverage for both large networks and smaller stores
Yes, we do!
You'll be able to explore a limited version of our insights tailored to your brand.
The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.