AI-powered market research

Accurat combines real-world consumer behaviour and smart AI models to deliver near real-time insights into shoppers, brands and markets — helping retailers understand where consumers go, which brands they choose and how behaviour changes over time.

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Helping these market leaders make the right decisions

Understand Your Market Through Real-World Consumer Behaviour

Consumer behaviour is constantly evolving, making fast, reliable and market-wide insights essential for retailers.

Internal data provides a detailed view of your own customers and performance, but stops at the boundaries of your business. Traditional market research provides a broader market perspective, but often relies on what consumers say rather than what they actually do.

Accurat bridges the gap by measuring real-world consumer behaviour across the market — revealing where consumers go, which brands they choose, how they switch between competitors and how behaviour evolves over time.

Why leading companies choose Accurat

Always-on

Say goodbye to waiting weeks or months—our big data algorithms provide actionable results in just minutes, accessible anytime, anywhere.

Zoom in

Analyze custom periods, focus on store networks, and assess audience impact with millions of daily data points.

No bias

Rely on unbiased, reliable market research powered by millions of diverse location signals, ensuring our panel represents the entire population.

Market view

Understand your market and competitors with tailored insights that go beyond sales data, helping you reach new customers.

What our customers say

Quick access to reliable data is crucial. That's why Accurat has quickly secured a firm place among the analytical solutions we use to support our strategic decisions.
Roel Dekelver Director of Communication and Stakeholder Management at Delhaize Belgium
With the help of Accurat, a company specialised in retail intelligence, Lijncom now maps its reach using AI and big data. Accurat offers us unique insights that are not available anywhere else.
Ben Stallaert Market Intelligence Expert, Lijncom
Accurat supports us in developing packages and commercial offers based on specific reach, in order to avoid any form of waste. This is made possible through unique targeting and exceptional selectivity. On the other hand, they help demonstrate the effectiveness of the (D)OOH component by filtering out other media to determine which POI and POS visits result solely from the impact of outdoor advertising.
Valérie De Coster Head of Research & Insights, Bauer Media Group Belgium
We have succeeded in analyzing the drive-to-store impact of our print folders and improving our distribution for future success.
Britta Rym Marketing Director, Brico
Accurat’s audience data will help us build stronger proposals and ultimately drive more sales. We truly value the collaboration and are confident this marks the start of a long-term partnership that will continue to grow.
Marcel Blijlevens Research & Data Analyst, Bauer Media Outdoor Nederland
In a fragmented media landscape, measuring the offline impact of digital campaigns, especially store visits, had long remained a blind spot in the market. Accurat brought a transparent, scientific, and locally grounded approach that made outcome-based measurement radically simple and actionable.
Toon Coppens Director Advertising Data & AI BENE at DPG Media
Top-of-funnel measurement has long proven its value in media. Thanks to Accurat’s attribution methodology, we are able to measure the drive-to-store impact of our digital and connected TV campaigns, supporting our research in demonstrating the value of bottom-of-the-funnel advertising.
Tim Van Doorslaer Head Of Research at sales house DPG media
I would like to thank Accurat for the rapid deployment of the new tracking solution, which was extremely helpful in measuring visitor traffic with a high degree of accuracy.
Ayman Seriegh Operations PMO & Franchise Development Analyst, Burger Brands

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Recent Publications

Jul 17, 2026 • Toon MeersschaertDrugstores are gaining visit share from the traditional supermarket in Germany

Jul 14, 2026 • Bart PuttemanHow retailers can identify growth opportunities and choose the right commercial actions

Jul 01, 2026 • Bart PuttemanHow media companies can improve campaign measurement with location intelligence