The ability to zoom in on specific regions or store clusters is crucial. Retailers compete locally — understanding performance at that level makes the difference between reacting late and acting fast.
It’s no surprise that regional brands perform best where their networks are strongest. What stands out is how consistently shoppers keep returning — local familiarity builds loyalty, and that loyalty translates into long-term resilience.
The bigger picture: why regional insight matters
The North Holland findings underline how regional market structures drive competition in Dutch food retail.
Store density, brand familiarity and convenience all shape real-world performance — often more than national brand power or marketing investment.
With Accurat’s real-time, location-based insights, retailers can see these dynamics as they happen — and adapt before small behavioural shifts become long-term trends.