Fast Food Trends in 2024: Increase of Chicken-Based Outlets
Chicken fast food chains continue to grow in popularity. Find out how chains like KFC and Belchicken are tapping into this trend.
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Audience Segmentation Analysis: Comparing A.S. Watson Brands Kruidvat and ICI PARIS XL
Delve into the fascinating world of audience segmentation as we analyze A.S. Watson brands Kruidvat and ICI PARIS XL. Discover valuable insights into their attracting customer groups, empowering you to optimize your retail strategy effectively.
Media market becomes the electronics market Black Friday winner
Friday was Black Friday. For electronics deals, the category of choice during Black Friday, a lot of Belgians braved the autumn weather to bargain at their favorite electronics chain. And in doing so, there is one clear winner: Media Markt.
70% Rise in Cross-Border Shopping visits by Belgians
Discover the truth behind the 70% surge in Belgians' cross-border shopping at French supermarkets. Accurat's data analysis sheds light on the impact of economic shifts. Read on to uncover fascinating insights!
Sales at Makro, the busiest period of the year
Anyone who stepped into a Makro this past weekend noticed an unusual bustle. The sale that marks the end of an era does not go unnoticed. Thanks to steep discounts on the entire assortment, these bargain days bring a real rush in the various branches.
Can Customer Loyalty Limit the Damage for Carrefour
Since the start of the new year, Intermarché took over the Mestdagh stores from Carrefour. With this show of force, the French challenger's market share is soaring at the expense of Carrefour. Accurat studied and evaluated visits to the acquired stores.
Five real-world retail success cases
We have analyzed the steps to success of retailers Praxis, Hornbach, Zeeman, Action, Kruidvat and Hoogvliet with real-world behaviour and looked at how much success this has provided.
Beyond Borders: Jumbo's allure for Dutch shoppers in Belgian supermarkets
Unveiling how Dutch shoppers flock to Belgian Jumbo stores across the border. Explore data-driven strategies behind cross-border retail success with Accurat.
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Location Intelligence as the key towards understanding Customer Loyalty
By applying location-based data in the heart of your enterprise, retailers have the ability to follow the evolutions of their brand and their biggest competitors through KPIs that enable benchmarking.